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Conversion Rate Optimization

Conversion rate optimization (CRO) is the method of using analytics and user feedback to improve the performance of your website. In specific, it focuses on converting a greater percentage of your site’s visitors into customers or to get them to perform any desired action on a webpage.

Generating new website visitors through search engine optimization or social media marketing can be great at increasing traffic, but it does not guarantee conversions. In digital marketing, a conversion is the desired action that you want your website visitors to take. Some examples are submitting a form, purchasing a product, downloading a brochure or simply dialing your phone number. Conversion Rate Optimization (CRO) is used to help improve the percentage of web visitors that turn into new customers.

Our expert team will turbocharge your online results by building a conversion rate optimisation strategy, then designing and running all-inclusive A/B/n and Multivariate tests for your high traffic enterprise.

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